![]() ![]() Four Seasons gives the impression of being lively and having a lot of activities available for guests Hotels that are lively and have a ‘buzz’ about them.hotels that help find activities and things to do as experienced by guests at Sheraton Staff who proactively offer detailed information about the stay and also share their recommendations on where to visit to ensure guests make the most of their holiday.the quirky theme at ibis Styles provides guests with new inspiration on modern decor Quirky and interesting décor in the hotel and rooms.These are some examples of how hotels are giving guests insight: Our data shows that brands that performed best at this were: The Ritz-Carlton, ibis Styles, Four Seasons and Village. In a hotel this could be discovering more about your destination or learning more about the hotel itself. Insight refers to discovering something new or gaining inspiration from your experiences. Travelodge customers highlighted how caring and welcoming staff are and how they proactively try to help wherever possible Simple, caring gestures from staff such as smiling or telling guests they are there to help can go a long way in building rapport.for some Radisson stays, not only do they remember that you have stayed there before, but they even know your dog’s name! nothing seems to be too much trouble at Marriott hotels where the service is impeccable day and night Staff going above and beyond to ensure a seamless and enjoyable stay for their guests.Here are some examples of where hotels are creating a sense of pride: Brands that performed well include Malmaison, Mercure, DoubleTree by Hilton and Marriott. Our ClearSight data shows that this pillar is, by far, the strongest for hotels. This is where hotels have a significant opportunity to excel as taking good care of guests is at the core of the hospitality industry. Pride refers to making guests feel valued, and staff play a key role in achieving this. Best Western properties with varying room designs, so no two stays are the same and CitizenM, where being able to change the mood lighting of the room was something unique to guests Interesting and different rooms designs.The famous cookie received on arrival at DoubleTree by Hilton hotels or Macdonald offering welcome gifts and flowers for the room Complimentary gifts often surprise and excite guests.Premier Inn is seen to hold an impressive standard for a budget hotel brand and also offer free breakfast for guests under 16 years old Maintaining standards which are above those of competitors, as well as providing something different as part of their offer.The Hoxton offering ‘Camp Hox on wheels’, a campervan experience which sold out within a day of release Unique or exclusive experiences linked with a hotel stay.These are some examples of where hotels deliver elevation: ![]() A few brands that performed particularly well on this pillar in our research are Shangri-La, Four Seasons, Sofitel and Hotel du Vin. Brands that successfully differentiate themselves from competitors often have a unique offering that surprises and entices guests. So just how important is EPIC for hoteliers, and how can it generate a positive guest experience? Responses to our ClearSight survey provide an interesting view of which brands perform best at delivering memorable experiences - Sign up and find out more about ClearSight here.Įlevation refers to positive experiences which are out of the ordinary and unexpected. This is a framework we discussed in our previous blog on visitor attractions and how making small changes can create much greater wins. A way in which we can judge the success of an experience is through the EPIC framework. For many guests, this will be their first holiday in a while, so creating meaningful and memorable experiences is especially important. With well over a year of disruption impacting the industry, hotels are preparing for a predicted boom in staycations this summer. How can hotels create EPIC Moments for their guests? By Alice WellsĪs of May 17 th, we will be able to once again stay in hotels as they re-open their doors to the public. ![]()
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